Tuesday, June 26, 2012

Three Initial P/P - In Depth

Problem 1: The Manongs and the Filipino Americans lack unification within the San Francisco Bay Area community due to language and regional conflicts.

Purpose 1: The purpose of this study was to create a promotional campaign medium to unify the Filipinos in many community centers in the San Francisco Bay Area.

Users/Beneficiaries/Stakeholders: Filipino Immigrants, Filipino American starting at 2nd generation, other Asian Americans, Volunteers

Environmental/Location Factors: Networking, Promotion, Filipino Communities, Accessibility, Community centers

Resources/References/Comparative Info: Past Presidential Campaigns, Networking professionals, Print Designers, Asian American Studies Department
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Problem 2: Due to gentrification in San Francisco's Asian American neighborhoods, they are being forced to move out of their homes without knowledge. 

Purpose 2: The purpose of this study was to inform the community about gentrifications and its negative feedback it gives to the community through neighborhood campaigning. It hinders the quality of life and their ability to keep hold of their cultural identity.

Users/Beneficiaries/Stakeholders: Filipino immigrants, Filipino Americans starting at 2nd generation, Other Asian Americans, Housing Coalition of SF, Asian Real Estate Association of America

Environmental/Location Factors: Frequent use, Landscape availability, abandoned buildings, green

Resources/References/Comparative Info: Landscaping companies, Architects, designers, contractors, building inspectors, housing coalition of sf, city officials
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Problem 3: Being one of the most life-threatening illnesses, Asian Americans are unaware of Hepatitis B

Purpose 3: The purpose of this study was to create an effective pamphlet design informing the community its hazards and how it can affect an individual as research will be the main key in making it beneficial.

Users/Beneficiaries/Stakeholders: Asian Americans, Young and old, families, Volunteers, Students

Environmental/Location factors: Accessibility, transportation friendly, regional/language ability

Resources/References/Comparative Info: Asian American Studies Department, Health Clinics (SF), Print/Web design on health issues, previous case studies on hep b, UCSF

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