Final Design Research Booklet

 This is a preview of the final booklet.

DAI (Mounted) Project Poster

Final Design Presentation Preview

 The layout shown, is a preview of what the final booklet will look like.

Refined Concept Ideations + Ch. 4 Preview

(Refer to the Design Guide for in depth info)

Chapter 4:

4.1 problem statement 

Due to gentrifications in San Francisco’s Visitacion Valley District, Asian Americans 

they are being forced to move out of their homes without knowledge. 

4.2 purpose statement 

The purpose of this study was to inform the community about the gentrifications 

and its negative feedback it gives to the community. By giving positive response 

through neighborhood campaigning, it will stop hindering the quality of life and 

their ability to keep hold of their cultural identity. 

4.3 significance of study 

This study focuses on the Asian American audiences whom are not aware of the 

current and future gentrifications located in and around Visitacion Valley. It leads back the negative criticism when gentrifying had gone through the community. 

Thus, but giving back with a positive response by the means of neighborhood 

campaigning, it not only protect their lifestyle but also be able to preserve their 

morals, values and cultural identity. 

4.4 assumptions 

It is assumed that these individuals are not are of the impact it has currently in 

their living quarters; moreover bringing little to no access of knowledge about 

these factors and environment changes within their community. 

Furthermore, local organizations are indeed aware of the current and future changes through gentrification. 

4.5 final proposed solution 

For the final solution, it has been decided that a campaign packet containing information will be ideal for this problem as it deals with interacting with indivduals as well as a poster to promote at a macro level attaining attention from them. In the packet itself will contain vital information about the district as well as information on where to obtain information regarding gentrification and how it will affect their ability to live life and their neighbors. This calls for the young generation to step up and gain volunteer work, interacting, doing and gaining hands-on experience with the community. This also calls for the older generation to find ways of stopping gentrification in their area preserving their identity as a San Franciscan living in district. 

4.9 conclusion & recommendations 

After going through research, this had been one of the most difficult and yet rewarding experience. The final proposed solution is made to promote and give awareness towards the Asian American community through many languages since the majority are non-English speakers and readers. 

Although, recommendations are a factor. Of which, is time management, thorough research with other districts and surrounding communities as well as gaining feedback from the community despite the unwanted interaction. 

Design Guide

design ideations:

For each design aspect of the neighborhood campaign, they will

provide a positive response to gain volunteers as well as to promote

awareness.

purpose:

Through photography, color study, and typography , it will be simplified

and straight to the point, making sure that each detail will be known

for the community to know.

Initial Ideations:

  For each ideation, I have thought

about using original photography

taken by me in order to capture the

moments in the Visitacion Valley.

Using monotone color photos, idealy

black and white, it will give that

dramatic feel and giving attention to

detail for those who reads these

campaign materials.

 Another main point of these campaign materials, are colors and typography. The idea is to be simplied and straightforward and yet be informative to its main subject,

of which is about Asian Americans giving awareness of gentrification.

 For postcards, although similar with its poster counterparts, the color blocking on one side of the card will be visible.while giving a brief info what is happening on the otherside of the card. This entales of capturing the community’s attention on both sides.

 On side one, there will be either a quote, a fact or a photo in order to obtain their attention while on side two, there will be a brief info as mentioned before as well as contact information and where else to gain insight to the awareness for the Asian American community.

Initial Color & Font Study:

Rough Prototype:

 For these mock-up/prototypes, they’ve been

narrowed down to what I believe is my best

assumption that would go very far in getting that

positive awareness in the district.

 Alike with the other poster options, the color blocks on one of the sides will provide attraction to the person holding onto it. These blocks are also temporary as they can also be replaced with photos portraying the experiences in the Visitacion Valley.

Midterm Presentation - Parameters

Problem:

-Focusing solely in the Visitacion Valley, San Francisco, not other districts

-Focus on design solutions to campaign gentrification awareness

Design:

Focusing on Asian Americans living the Visitacion Valley and its surrounding districts

Personas

Lily Anne Garcia: A 17 year old Filipino American student who is quite active in her

high school, being one of the cheerleaders for the basketball team, going well

through her academic work, a student president for the Math club and is a current

volunteer for a non-profit organization. Her current living situation is right in the middle

of gentrifying causes her and her family close to being forced to move out
if it gets approved.

Lizbelle Gatmaitan: A 28-year-old Filipino whom is a single mother caring for her

adopted child at the age of two-years old. She is living paycheck-to-paycheck trying

to find the means of living life and providing the best for her child. She became

interested in the community after she lost her home and moved to subsidiary homes,

owned by the government as her original home had been demolished for the urban

renewal process.

Arthur Roppiyakuda: A 48-year-old Japanese American father caring for his three

children, two older sons, and one daughter with a beautiful wife. He is a lawyer

whose emphasis is on homeowner issues with his clients. He established a community

outreach out of his own home and has yet to expand to its fullest – at the community

level. His work has inspired him to create such a feat.

Jay Torres: A 25 year old half Filipino, half Spanish American student attending his final

year at San Francisco State University taking his masters in Urban studies in minoring

and Asian American studies. He is currently working with the Asian American

Community Outreach to provide feedback and knowledge for a better community.

Lillian Fong: An 79-year old Chinese widow individual living in a retirement home that

had been left behind by her family. Her current living situation is being pre-gentrified,

going through the process of being approved by the city to renew the building, thus

costs of living rises and her health concerns worsens.

Minh Ng: An 87 year old Vietnamese single father living with his family sharing his last

life with them, while the process of being gentrified is going through in his community.

His family is trying his best to engage in this issue and stopping the city from

gentrifying their community.

These characters play a huge role in which tells the reader about the experience each individual goes through and how all of them work together to find way to keep their life together, cultural identity and their living situation to a settled solution