Design Guide

design ideations:

For each design aspect of the neighborhood campaign, they will

provide a positive response to gain volunteers as well as to promote

awareness.

purpose:

Through photography, color study, and typography , it will be simplified

and straight to the point, making sure that each detail will be known

for the community to know.

Initial Ideations:

  For each ideation, I have thought

about using original photography

taken by me in order to capture the

moments in the Visitacion Valley.

Using monotone color photos, idealy

black and white, it will give that

dramatic feel and giving attention to

detail for those who reads these

campaign materials.

 Another main point of these campaign materials, are colors and typography. The idea is to be simplied and straightforward and yet be informative to its main subject,

of which is about Asian Americans giving awareness of gentrification.

 For postcards, although similar with its poster counterparts, the color blocking on one side of the card will be visible.while giving a brief info what is happening on the otherside of the card. This entales of capturing the community’s attention on both sides.

 On side one, there will be either a quote, a fact or a photo in order to obtain their attention while on side two, there will be a brief info as mentioned before as well as contact information and where else to gain insight to the awareness for the Asian American community.

Initial Color & Font Study:

Rough Prototype:

 For these mock-up/prototypes, they’ve been

narrowed down to what I believe is my best

assumption that would go very far in getting that

positive awareness in the district.

 Alike with the other poster options, the color blocks on one of the sides will provide attraction to the person holding onto it. These blocks are also temporary as they can also be replaced with photos portraying the experiences in the Visitacion Valley.