Final P/P Statements (Part 1)

Problem: Due to gentrifications in San Francisco’s Asian American neighborhoods, they are being forced to move out of their homes without knowledge.

Purpose: The purpose of this study was to inform the community about gentrifications and its negative feedback it gives to the community. By giving positive response through neighborhood campaigning, it will hinder the quality of life and their ability to keep hold of their cultural identity.

Intial Assets:

Booklet:

-10in x 8in

-100 full color pages

-Colors: CYMK, CYMK, CYMK, dark gray at 98% & gray at 9%

-Typeface(s): Rockwell, bold (Headline/Titles); Century Gothic

(Body Copy/Captions)

Neighborhood Campaigning Items:

-Ad/Promotional Poster

-Web Experience (Target Audience: Current tech savvy generation)

-Promotional flyers, pamphlets

-Size: Tri-fold (8x10in) or pamphlets (5x7;4x6)