Final Design Research Booklet

 This is a preview of the final booklet.

DAI (Mounted) Project Poster

Final Design Presentation Preview

 The layout shown, is a preview of what the final booklet will look like.

Refined Concept Ideations + Ch. 4 Preview

(Refer to the Design Guide for in depth info)

Chapter 4:

4.1 problem statement 

Due to gentrifications in San Francisco’s Visitacion Valley District, Asian Americans 

they are being forced to move out of their homes without knowledge. 

4.2 purpose statement 

The purpose of this study was to inform the community about the gentrifications 

and its negative feedback it gives to the community. By giving positive response 

through neighborhood campaigning, it will stop hindering the quality of life and 

their ability to keep hold of their cultural identity. 

4.3 significance of study 

This study focuses on the Asian American audiences whom are not aware of the 

current and future gentrifications located in and around Visitacion Valley. It leads back the negative criticism when gentrifying had gone through the community. 

Thus, but giving back with a positive response by the means of neighborhood 

campaigning, it not only protect their lifestyle but also be able to preserve their 

morals, values and cultural identity. 

4.4 assumptions 

It is assumed that these individuals are not are of the impact it has currently in 

their living quarters; moreover bringing little to no access of knowledge about 

these factors and environment changes within their community. 

Furthermore, local organizations are indeed aware of the current and future changes through gentrification. 

4.5 final proposed solution 

For the final solution, it has been decided that a campaign packet containing information will be ideal for this problem as it deals with interacting with indivduals as well as a poster to promote at a macro level attaining attention from them. In the packet itself will contain vital information about the district as well as information on where to obtain information regarding gentrification and how it will affect their ability to live life and their neighbors. This calls for the young generation to step up and gain volunteer work, interacting, doing and gaining hands-on experience with the community. This also calls for the older generation to find ways of stopping gentrification in their area preserving their identity as a San Franciscan living in district. 

4.9 conclusion & recommendations 

After going through research, this had been one of the most difficult and yet rewarding experience. The final proposed solution is made to promote and give awareness towards the Asian American community through many languages since the majority are non-English speakers and readers. 

Although, recommendations are a factor. Of which, is time management, thorough research with other districts and surrounding communities as well as gaining feedback from the community despite the unwanted interaction. 

Design Guide

design ideations:

For each design aspect of the neighborhood campaign, they will

provide a positive response to gain volunteers as well as to promote

awareness.

purpose:

Through photography, color study, and typography , it will be simplified

and straight to the point, making sure that each detail will be known

for the community to know.

Initial Ideations:

  For each ideation, I have thought

about using original photography

taken by me in order to capture the

moments in the Visitacion Valley.

Using monotone color photos, idealy

black and white, it will give that

dramatic feel and giving attention to

detail for those who reads these

campaign materials.

 Another main point of these campaign materials, are colors and typography. The idea is to be simplied and straightforward and yet be informative to its main subject,

of which is about Asian Americans giving awareness of gentrification.

 For postcards, although similar with its poster counterparts, the color blocking on one side of the card will be visible.while giving a brief info what is happening on the otherside of the card. This entales of capturing the community’s attention on both sides.

 On side one, there will be either a quote, a fact or a photo in order to obtain their attention while on side two, there will be a brief info as mentioned before as well as contact information and where else to gain insight to the awareness for the Asian American community.

Initial Color & Font Study:

Rough Prototype:

 For these mock-up/prototypes, they’ve been

narrowed down to what I believe is my best

assumption that would go very far in getting that

positive awareness in the district.

 Alike with the other poster options, the color blocks on one of the sides will provide attraction to the person holding onto it. These blocks are also temporary as they can also be replaced with photos portraying the experiences in the Visitacion Valley.

Midterm Presentation - Parameters

Problem:

-Focusing solely in the Visitacion Valley, San Francisco, not other districts

-Focus on design solutions to campaign gentrification awareness

Design:

Focusing on Asian Americans living the Visitacion Valley and its surrounding districts

Personas

Lily Anne Garcia: A 17 year old Filipino American student who is quite active in her

high school, being one of the cheerleaders for the basketball team, going well

through her academic work, a student president for the Math club and is a current

volunteer for a non-profit organization. Her current living situation is right in the middle

of gentrifying causes her and her family close to being forced to move out
if it gets approved.

Lizbelle Gatmaitan: A 28-year-old Filipino whom is a single mother caring for her

adopted child at the age of two-years old. She is living paycheck-to-paycheck trying

to find the means of living life and providing the best for her child. She became

interested in the community after she lost her home and moved to subsidiary homes,

owned by the government as her original home had been demolished for the urban

renewal process.

Arthur Roppiyakuda: A 48-year-old Japanese American father caring for his three

children, two older sons, and one daughter with a beautiful wife. He is a lawyer

whose emphasis is on homeowner issues with his clients. He established a community

outreach out of his own home and has yet to expand to its fullest – at the community

level. His work has inspired him to create such a feat.

Jay Torres: A 25 year old half Filipino, half Spanish American student attending his final

year at San Francisco State University taking his masters in Urban studies in minoring

and Asian American studies. He is currently working with the Asian American

Community Outreach to provide feedback and knowledge for a better community.

Lillian Fong: An 79-year old Chinese widow individual living in a retirement home that

had been left behind by her family. Her current living situation is being pre-gentrified,

going through the process of being approved by the city to renew the building, thus

costs of living rises and her health concerns worsens.

Minh Ng: An 87 year old Vietnamese single father living with his family sharing his last

life with them, while the process of being gentrified is going through in his community.

His family is trying his best to engage in this issue and stopping the city from

gentrifying their community.

These characters play a huge role in which tells the reader about the experience each individual goes through and how all of them work together to find way to keep their life together, cultural identity and their living situation to a settled solution

Midterm Presentation

Introduction: Gentrification has come a long way since 1920 when the California Alien Land Law passed through Congress until it ended in 1952. The Alien Land Law was meant to discourage immigrants from living and owning agricultural land and/or possessing property leases in California. Furthermore, this law and gentrification are similar in which it destabilizes an individual’s cultural identity and lifestyle when living (and owning) property in California. San Francisco, of which a multidiverse city has become one of the most gentrified since the 1980s. Visitacion Valley district has recently become part of the urban renewal process, thus displacing low-income individuals.

Problem: Due to gentrifications in San Francisco’s Asian American neighborhoods, they are being forced to move out of their homes without knowledge.

Purpose: The purpose of this study was to inform the community about gentrifications and its negative feedback it gives to the community. By giving positive responses through neighborhood campaigning, it will stop hindering the quality of life and their ability to keep hold of their cultural identity.

Preliminary Research Summaries:

-Just in San Francisco alone (and other small number of cities) an individual would be earning $50,000 to be considered ‘low income’.
-Moreover, most families in the city earn an average of $109,000 and is considered upper-income and not ‘middleclass’
-Western Addition in the city went from middle to lower income class through gentrification; it displaced the traditional middle-class and left the low-income renters to governmental controlled units.

Significance:

-This study focuses on the Asian American audiences whom are not aware of current and future gentrifications located in and around Visitacion Valley.

-There has been a negative feedback when gentrifying had gone through to the community.

-By giving a positive feedback through neighborhood campaigning it will not only hinder the quality of life but also able to keep hold of their morals and values.

User Analysis:

 Asian Immigrants (First Generation 50-60+)

-Pamphlets: it’s a necessity of having pamphlets due to language barriers

and having simple and yet straightforward campaigning

Asian Americans (Second Generation and so forth 16-30+)

-Pamphlets

-Web Experience: To design a website of a more trendy and current issues to

be known for the younger generation who has access to

online resources

Definition of Terms: 

-Asian American(s): An individual with an Asian background whom has been assimilated at a young age in the U.S. and/or also those who are American born with Asian descent.

-Assmilated/tion: An individual who had arrived from a foreign country to the U.S. to permanently live, work and/or attend school.

-Gentrification: The restoration of rundown urban areas by the middle class (resulting in the displacement of low-income residents)

-California Alien Land Law of 1920: prohibits immigrants of living and owning agriculture land and property leases; it also discourages immigrants from doing so.

Sub Problems:  

(1) There is a lack of available resources for Asian Americans to understand what is going on in their

neighborhood such as gentrification

(2) Lack of multi-diverse languages to provide knowledge for the non-English speakers

(3) Due to the fact that class, social and racial hierarchy are clashing, gentrification is still being in use.

(4) Lack of community outreach and participation in campaigning the problem, thus Asian Americans do not know the current issues that is happening in their neighborhood.

Design Process:

Research Summaries: Visitacion Valley and their Asian American community lack the resources to provide information as well as the social and racial issues that comes with gentrification in that district.

Past gentrifications in San Francisco, though a couple were successful of urban renewal, had let the low-income class be displaced for them. The design solutions will bring upon the awareness it needs to have the community be informed and be up-to-date.

Four Hypotheses

1. There is a lack of available resources for Asian Americans to understand what is going on in their neighborhood such as gentrification.

2. Lack of multi-diverse languages to provide knowledge for the non-English speakers

3. Due to the fact that class, social, and racial hierarchy are clashing, gentrification is still being in use.

4. Lack of community outreach and participation in campaigning the problem, thus the Asian Americans do not know the current issues that is happening in their neighborhood 

Initial Survey Questions

What is your age?

1month - 5 years old ( )

6 – 15 ( )

16 – 20 ( )

21-30 ( )

31-40 ( )

41-50 ( )

51-60 ( )

61+ ( )

In what district of San Francisco do you live in?

Are you satisfied of your current residency?

Do you think your community is going through gentrification? Why?

What ethnicity are you?

Asian

Asian American

Pacific Islander

Hispanic/Latino

White

African

African American

Other

To solve the issue, do you go to community meetings and participate? If so, what drawn you to do so?

What changes would you like to see in your community?

Is there any presence of gentrifications in your community?

(Initial) Bibliography

(In no particular order)

-Guerrieri, Veronica, et al. Endogenous Gentrification and Housing Price

Dynamics. Chicago: University of Chicago, 2009. Online.

-McKinnish, Terra, et al. Who Gentrifies Low-Income Neighborhoods.

-National Bureau of Economic Research: Massachusetts, 2008. Online

-Lee Gin, June. We’re Here and We’re Not Leaving: Framing Political History

and Community Response to Gentrification in the San Francisco Bay Area.

Michigan: University of Michigan, 2007. Print

-Steinberg, Michael. I Work The Tenderloin. San Francisco: Black Rain Press.

2007. Print.

Durandet, Kimberly J. Live/Work Loft Development in San Francisco: A Case

Study of Gentrification and Urban Regimes. San Francisco: San Francisco

State University. 2007. Print.

-Lees, Loretta, et al. Gentrification. New York: Routledge/Taylor & Francis

Group. 2008. Print.

-California. Department of City Planning. Planning Area Maps for San

Francisco. San Francisco. Print.

-Mirabal, Nancy Raquel. “Geographies of Displacement: Latina/os,

Oral History, and The Politics of Gentrification in San Francisco’s

Mission District.” The Public Historian. 31.2 (2009) : 7-31 Web. 07 Feb.

2012

-Kawahara, Jean. Space, Race and the Power of Place: The

Gentrification of Culture and Community. San Francisco: San

Francisco State University. 2003. Print.

-Nevius, C.W. “SoMa Gentrificaiton – Model For New S.F.” SF Gate 03

October 2009. Print.

-Boom: The Sound of Eviction. Whispered Media, 2001. DVD

-Lai, Clement. “The Racial Triangulation of Space: The Case of

Urban Renewal in San Francisco’s Fillmore District..” 27 Jun 2011.

Web.

-Li, Bethany Y. “Zoned Out: Chinatown and Lower East Side

Residents and Business Owners Fight to Stay in New York City.” Asian

American Policy Review. Web. 01 Jan. 2010.

-Gordon MacLeod and Kevin Ward. Geografiska Annaler.

Series B, Human Geography, Vol. 84, No. 3/4, Special Issue:

The Dialectics of Utopia and Dystopia (2002), pp. 153-170

-Jacob L. Vigdor, Douglas S. Massey and Alice M. Rivlin.

Brookings-Wharton Papers on Urban Affairs , (2002), pp.

133-182

-No Evictions. We Won’t Move! NHI – Shelterforce Online.

Chardon Press, 1999. Web. Oct. 1999

-Habal, Estella. San Francisco’s International Hotel: Filipino

American Community in the Anti-Eviction Movement.

Philadelphia: Temple University Press: 2007. Print.

-Can Mom-and-Pop Shops Survive Extreme Gentrification?

The New York Times: 2012. Online.

Final P/P Statements (Part 1)

Problem: Due to gentrifications in San Francisco’s Asian American neighborhoods, they are being forced to move out of their homes without knowledge.

Purpose: The purpose of this study was to inform the community about gentrifications and its negative feedback it gives to the community. By giving positive response through neighborhood campaigning, it will hinder the quality of life and their ability to keep hold of their cultural identity.

Intial Assets:

Booklet:

-10in x 8in

-100 full color pages

-Colors: CYMK, CYMK, CYMK, dark gray at 98% & gray at 9%

-Typeface(s): Rockwell, bold (Headline/Titles); Century Gothic

(Body Copy/Captions)

Neighborhood Campaigning Items:

-Ad/Promotional Poster

-Web Experience (Target Audience: Current tech savvy generation)

-Promotional flyers, pamphlets

-Size: Tri-fold (8x10in) or pamphlets (5x7;4x6)

PERT Chart

(Initial) Panel of Experts

(1) Professor Eric Pido:

“Tracing the circulation and place-making of

Filipinos traversing between the U.S. and the

Philippines through the memories and cultural

imprints of their lives and living; altogether a

testament to generations of struggle and history.”

-Current Professor/Lecturer for the Asian American

Studies Department at SFSU

-M.A. Comparative Ethnic Studies, UC Berkeley

-M.S.W. Social Work and Policy Analysis, Univ. of

Washington

-B.A. Study of Religion & History, UCLA

(2) DoSomething.org:

We love teens. They are creative, active, wired…and

frustrated that our world is so messed up. DoSomething.og

harnesses that awesome energy and unleashes it on

causes teens are about. Almost every week, we launch a

new national campaign. The call to action is always

something that has a real impact and doesn’t require

money, an adult, or a car. With a goal of 5 million active

members by 2015, DoSomething.org is one of the largest

organizations in the U.S. for teens and social change.

(3) Dr. Allyson T intiangco-Cubales

Current associate professor for the Asian American

Studies Department at SFSU since 2000. Founder

and Director of Pin@y Educational Partnerships

(PEP) and one of the pioneers forefront of Pinayism.

University of California – Los Angeles, Ph.D.

University of California – Berkeley; 1994-1997

(4) Professor Joshua Singer

Current Visual Communication Design Coordinator and

Assistant Professor for the Design and Industry Department

at SFSU. Also the current advisor and current member of

the AIGA San Francisco and SFSU chapters.

M.F.A. California College of the Arts

M.F.A., Hunter College

B.A., Hampshire College

Timeline

Final P/P Statements (Part 2)

Existing Designs:

Day in the life of the Davis Family

Today we were in groups assigning what would be the day in the life of the Davis family. In this family, there is, Dad (Arthur), Grandpa (Tim), Maggie, and Zoe.

In Depth Info about the family: 

-Arthur is a single father, widowed and pushing 40 years old. He is a school teacher at a nearby middle

school. He enjoys outings with his daughters and taking his father Tim out. He is patient most of the time but things can agitate him if it builds up. He enjoys having beers on the weekend and fix things around the house.

-Tim is the grandfather of the family, Arthur’s father. He is 64 years old and recently retired. He is very friendly, funny, & loves children—especially his granddaughters. Sweet foods are his weakness. He has bad knees so has trouble going far & long distances. He has poor eyesight and hearing because of his old age.

-Maggie is the oldest of the girls. She is a chronic complainer who wants everything and misses the attention that Zoe now gets on a daily basis. She loves to plays with dolls and loves to eat. She enjoys watching Family Guy even though her dad doesn’t let her.

-Zoe is a rambunctious 2 year old toddler with not a large vocabulary but a lot to say. She bounces off the walls and gets tantrums very easily. But she is happy most of the time and is very curious.

She loves to be the center of attention and idolizes her older sister, Maggie.

----------------------------

I play Maggie as the oldest of the two daughters of Arthur and we took a trip to the San Francisco Zoo. We lived in Hunter's Point and it was already a struggle getting there. But the time of being in each other's companies, besides Maggie's and Zoe's temper problems at the zoo, was the highlight as well as seeing the animals at the zoo.

Out favorite activities: Enjoying all the animals in the zoo; especially when Arthur changed his mind

about skipping the penguins; Grandpa Tim going out of his way to make breakfast and dinner for everyone; Having quality time with the family.

But we have found that the main problem though, was losing Grandpa Tim due to poor signage, poor vision, and his lack of technology knowledge. And the solution was a Family friendly bathroom should be added at all family oriented places as well as having bigger and improved signage for all facilities.

Three Initial P/P - In Depth

Problem 1: The Manongs and the Filipino Americans lack unification within the San Francisco Bay Area community due to language and regional conflicts.

Purpose 1: The purpose of this study was to create a promotional campaign medium to unify the Filipinos in many community centers in the San Francisco Bay Area.

Users/Beneficiaries/Stakeholders: Filipino Immigrants, Filipino American starting at 2nd generation, other Asian Americans, Volunteers

Environmental/Location Factors: Networking, Promotion, Filipino Communities, Accessibility, Community centers

Resources/References/Comparative Info: Past Presidential Campaigns, Networking professionals, Print Designers, Asian American Studies Department

------------------------

Problem 2: Due to gentrification in San Francisco's Asian American neighborhoods, they are being forced to move out of their homes without knowledge. 

Purpose 2: The purpose of this study was to inform the community about gentrifications and its negative feedback it gives to the community through neighborhood campaigning. It hinders the quality of life and their ability to keep hold of their cultural identity.

Users/Beneficiaries/Stakeholders: Filipino immigrants, Filipino Americans starting at 2nd generation, Other Asian Americans, Housing Coalition of SF, Asian Real Estate Association of America

Environmental/Location Factors: Frequent use, Landscape availability, abandoned buildings, green

Resources/References/Comparative Info: Landscaping companies, Architects, designers, contractors, building inspectors, housing coalition of sf, city officials

------------------------

Problem 3: Being one of the most life-threatening illnesses, Asian Americans are unaware of Hepatitis B

Purpose 3: The purpose of this study was to create an effective pamphlet design informing the community its hazards and how it can affect an individual as research will be the main key in making it beneficial.

Users/Beneficiaries/Stakeholders: Asian Americans, Young and old, families, Volunteers, Students

Environmental/Location factors: Accessibility, transportation friendly, regional/language ability

Resources/References/Comparative Info: Asian American Studies Department, Health Clinics (SF), Print/Web design on health issues, previous case studies on hep b, UCSF

Wallet Design Challenge

During class, we were are assigned to create a prototype of a better, sufficient in use of a wallet for an individual. In this case, I was interviewing my partner in crime, Chino, a simple, straight-forward, living in the edge, plays the guitar guy. He wanted a wallet design that contains nothing bulky but can easily be on-the-go as everyone like himself nowadays are out and about, as busy bees. In the end we decided a two-panel wallet front and back with a zipper on the side.

Yay arts and crafts! Flashback like we're back in Kindergarten.

Panel Side 1: Identification Window; viewing an individual's ID

Panel Side 2: Storing Credit Cards, 

and other type of cards that is important to the individual

Side Panel with Zipper: Inserting cash and even more important items 

as the zipper will keep everything secured.